Bainbridge Island lodgers and businesses team up to boost the number of overnight guests
FOR IMMEDIATE RELEASE
Contact: Eric Fredricks, BILA President, (206) 979-1827
BAINBRIDGE ISLAND, Wash. ━ The Bainbridge Island Lodging Association (BILA) announced today a program to increase overnight stays on Bainbridge Island, a scenic destination just 35-minutes from Seattle by ferry.
BILA’s “Community Partners Program” will use social media, website link exchanges and brochure swaps with local businesses to aggressively promote Bainbridge Island as a fantastic overnight destination. The program also includes a printable and downloadable community events calendar with discounts for overnight guests.
Data show that lodgers provide an important source of revenue for Bainbridge Island ━ $3 million in 2013 lodging sales alone. Furthermore, market research company Dean Runyan Associates estimates that for every $1 spent by guests on accommodations, another $5-8 is spent at local shops, restaurants and attractions.
BILA president Eric Fredricks says the program will give its members better information about local events and attractions that they can provide to guests. “This is a straight- forward, ‘win-win-win’ opportunity ━ for our members, their guests and Island businesses,” says Fredricks, who owns the Yeomalt Beach House with wife, Kinam Sohn.
The program also expands partnerships with Island attractions. For example, last year, the Rolling Bay Winery and BILA began a link exchange that’s yielded valuable referrals. Founder Alphonse de Klerk says BILA guests are frequent visitors to the winery and he, in turn, sends booking inquiries back to BILA. Through the program, all 25 BILA members will receive details about the winery’s award-winning varietals and special events for guests.
BILA’s “Community Partners Program” will launch next week to coincide with Memorial Day, the traditional start of the summer tourism season. Businesses interested in more information or that wish to participate are encouraged to contact BILA directly. # # #
The Bainbridge Island Lodging Association (BILA) is a nonprofit alliance of 25 vacation rentals, beach houses, cottages, inns, hotels and B&Bs on beautiful Bainbridge Island in Washington State. BILA is supported by member dues and a grant from the City of Bainbridge Island Civic Improvement Fund. Visit BainbridgeLodging.com, follow BILA at @IslandLodging and on Facebook at /BainbridgeLodging.